Digital Strategy
Doing the Right Thing
Creating the right strategy is critical to the success of the business. New Madison Ave helps companies focus on what’s right for their customers. We ensure proper consideration of customer experience, competitive analysis, rational revenue forecasts and cost estimates. Using digital as a strategic tool we help create innovative strategies and tactics to grow the company, differentiate itself in the market and optimize costs.
Digital Transformation
If you are rethinking your business, considering more digital channels, adding a direct-to-consumer channel or a B2B eCommerce channel, there is a good chance you are embarking on a digital transformation. What makes a transformation unique is that it is not just a technology change, but an organization and behavior change. This perfect storm requires experience to understand the risks / rewards, realistic time-to-value estimates and most importantly the impact on your customers and their buying behavior. Our Digital Transformation Strategy service helps you overcome the challenges of a digital transformation and present a realistic plan that is workable and affordable.
New Service Development
Self-services contribute to high customer satisfaction. Using data, digital commerce and mainstream AI, we are helping business refine workflows and put control back in the hands of the customer. Especially exciting today is using Intelligent Agents for sales and marketing purposes. Other clients have extended their corporate data in innovative ways beyond their four walls to create a valuable experience.
New Product Development
Data products are creating new opportunities from enhancing an existing product or service, to creating new marketing and sales channels. We work with our clients to understand their concepts and how they believe a data product could help them competitively. Then we work to develop the new data, content or AI product to create value that differentiates our client and contributes to new growth.
Art of the Possible
Art of the Possible is New Madison Ave’s proprietary strategic planning framework specially designed for the digital world. Businesses of all sizes have used it to plan a digital transformation to create a business plan for a new digital platform, service or product. Using a defined approach, The Art of the Possible framework maximizes business results by ensuring that digital best practices are incorporated into every business plan.
Philosophy
Independent. Fact Driven. Best Practices. Innovative Ideas. Insightful Conversations. Customer Focused. Market Realistic