Always Evolving

New Capabilities, New Business Models, New Customer Expectations

E-Commerce channels are how customers interact with companies. In both b2b and b2c companies, e-commerce defines your “Digitally Mediated Customer Experience” and by association, your brand. 

Findability, transaction ease and speed, coupled with simple to use digital services are pleasant customer experiences that deliver a high quality “Digitally Mediated Customer Experience”. At the most fundamental level these experiences are built by software developers and systems engineers provided by marketing technology integrators such as New Madison Ave.

If you are considering re-platforming your existing e-commerce systems, adding a new omni-channel solution, improving the integration with back-end fulfillment ERP systems, moving to a hosted solution or trying to mine the data, New Madison Ave can help. We can also assist in providing long term platform management services.  

Team & Approach

Our highly trained and experienced team includes strategists, customer journey and experience experts, UI designers, architects, analysts, data scientists, developers, engineers and project and program managers. To ensure that things are done right and on time we use agile development methodologies and scrum project management approach wherever possible. In some cases where a more traditional waterfall approach is required, we use a four phase approach.

Digital E-Commerce Technology

Our specialty includes IBM Websphere Commerce, Magento Enterprise, Kentico Enterprise and Elastic Path e-commerce platforms as well as Drupal, Acquia and IBM content management systems.  

Need help in thinking about how to get the most out of your e-commerce channel?

Email us to start a conversation 


“It is not possible to solve  today’s problems with yesterday’s solutions.” Roger Van Oech