Marketing Data Management

Growing your business through applied data.

84% of CEOs globally (89% in the US) say digital technologies were creating ‘quite high’ or ‘very high’ value through data and data analytics—”

In our experience CEO’s expect their CMO’s to have the data they need to make informed, profitable decisions. In response, New Madison Avenue has developed a series of services for marketing and sales professionals to manage data complexity and optimize the return on data investment.

Working with your team, we’ll help you to visualize, design, develop and deploy:

  • Sales & marketing business intelligence systems

  • Data products that add revenue or provide service differentiation

  • Launch gamified solutions that use data to improve organizational performance

  • Develop API’s that allow others to connect with your data for profit or differentiation

Our best-in-class teams specializes in marketing and sales data, both internal and external. They know the importance of marketing KPIs and know how to apply analytics to optimize them for you.

Fundamentally we believe in the importance of data to your business.

New Madison Ave was founded with the realization that data and digital technologies are irreversibly changing the sales and marketing function across all industries.

Historically, marketing has always had the most complex data and the technologies to manage it have been very expensive. This expense in turn limited use to only the biggest and most sophisticated companies.

Today, with technology costs rapidly declining, more and more companies have the opportunity to leverage the power of data. Our goal is to help you maximize your marketing and sales functions by leveraging data to improve customer profitability, optimize your campaigns, mine social media to better understand customers, and more.    

How We Work

Our data architects can help you design an extensive data platform that fits within your organization's technology policies. By applying algorithmic intelligence to complex business issues we can bring an unprecedented degree of data-informed precision to the process of solving your business challenges.

Our world-class team is well-versed in all of today’s top technologies.

Start leveraging big data to grow your business.

Getting started now, emailing us to start a conversation.

 

The right experience. The right approach.

New Madison Avenue provides strategic and tactical planning to companies making the transition to digital business. With a human-centric design philosophy and an approach based on stakeholder alignment, we’ll help you use digital technology to elevate your team and expand your business. Learn more about New Madison Ave: