Differentiate to Succeed

Embrace the Platform Business Model

Company branded digital platforms help our clients improve customer satisfaction. Embracing a platform business model enables companies to grow by offerring differentiated digital products and services, reduce customer acquisition costs, improve engagement, drive additional or new revenue streams, as well as reduce ongoing customer service costs. Some clients have won industry awards, while others achieve their strategic goals in developing a new customize platform.

We have helped our clients develop customized e-commerce, m-commerce, social media – community sites for traditional businesses looking for a new competitive advantage or specialized companies that deem existing e-commerce or websites to be insufficient for their needs.

Our learning over the last fifteen years is that to be successfully, many policy, organization and processes and industry practice questions must be resolved, in addition to the proper alignment of technology feature and functions. Understanding how you fit into an industry eco-system, competitive actions and how you are going to create points of differentiation is critical. Not to mention the platform road-map aligned with budgeting and financing.

New Madison Ave expectation is that the need for customer facing platforms will continue to grow due to the explosion of new data created from new technologies such as AI, Industry 4.0 and G5 communications technology.

The key question is what is your company’s customer facing platform strategy?  

If you would like to find out how you can use a customer facing platform more strategically, please contact us.

Email us to start a conversation


“A lot of times, people don’t know what they want until you show it to them.” Steve Jobs