Insight to our thinking
Our mission is to help our clients succeed with marketing technology.
As a Marketing Technology Integrator, New Madison Ave brings together the people, processes and technology to:
Leverage marketing & digital technology to drive significant business benefits
Reduce client anxiety caused by technology unknowns with a transparent, proprietary service delivery process
Rapidly deliver results
In our business it's all about people.
We place the greatest emphasis on people since people conceive the ideas for technology use, people design technology solutions, people build those solutions and finally other people use those solutions.
New Madison Ave has designed its organization and service delivery methods to engage people both within our organization as well as our clients, educate them, enable them with new skills | methodologies | responsibilities and then encourage and support them to elevate their success.
Philosophy based on Quality
Continuous learning and improvement is core to our competitiveness. Remaining current with existing technologies and approaches while looking over the horizon to see what disruptions are coming, is key to our service offering remaining relevant in today's fast changing world. Combined with investments we make in proven methodologies to improve time-to-value, software quality and project control costs, we can accurately scope and estimate projects. Additionally, measuring our on-time, on-budget performance coupled with anonymous customer satisfaction ratings is a core discipline that we use to ensure a high level of service quality as we grow and evolve.
Our beliefs are best summarized:
" Do the right thing, before you do things right "
" Digitally mediated experience "
" Today's luxury in tomorrow's necessity "
" Hire attitude, train skills "
" A strength is stronger than a weakness is weak "
" Build quality into methodologies because time is money "
" Change is a contact sport "
" Have a bias for action "
" Sin then beg for forgiveness "
Critical Success Factor
" It' s all about People "